Hotel Hassler: original glam & charm

August 12, 2012 in ITALY | Comments (1)

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Picture 23 of 23

Classic suite

Hassler lies at the top of the Spanish Steps with some of the best views in Rome. Most people who visit the eternal city climb at least once up the 138 pale worn steps or just sit on a step among many others. Like we did just absorbing the atmosphere.

One can fancy that the footsteps of history have passed here many times.

The US Army chose Hassler as their headquarters after World War II while in a lighter vein Grace Kelly chose it for her honeymoon, Tom Cruise chose it for his wedding according to my informant, and Woody Allen over and over for the panoramic views.

History seems to float in the air when you sit on Hassler’s terraces, with the domes and spires of Rome in the haze, or just palely glowing among the lights of night. You also drink in the view along with choice wines in the Michelin-starred Imago restaurant, with two sides of glass facing Roman magic. The corner table at Imago may have witnessed more marriage proposals than any other spot in Europe – it has views forever and back into time. There is another contender for romance in two deep red velvet seats tucked away in Imago.

The owner Roberto Wirth comes from a Swiss hotelier family. He is a hands-on owner and loves to linger around reception and greet guests. Mr Wirth is deaf and immediately explains simply: I am deaf, I lipread… A philanthropist who does a lot for deaf children, Wirth is a distinguished man with beautiful white hair and noble look, so I felt touched and deeply honoured when he came up and shook my hand, explaining about his lack of hearing and making conversation showing he had read up who I represented.

Wirth’s independence as hotelier is one of the charms of the hotel. With the help of his wife’s designer eye, it is so totally original through and through, so “uncorporate”. With a quirky charm, personality and glamour that brings people back. “We have many customers that come because their parents loved it,” said sales manager Barbara Ankin. “It is a generational hotel.” Many are from the USA.

Once called Hassler New York, the hotel is an eclectic mix of styles and tastes. There are zooty touches that go back to the jazz age. Glittery glam lounges. Refined velvety lounges. And simply staggering terraces, which must surely have the best views in Rome. We have sat in silent awe up there on the public terrace, enchanted.

Then here in this courtyard (where I am writing) you have an ancient wall of earth on one side, the edge of one of Rome’s seven hills. It is embedded with very old Roman objects, mossy urns, vases and sculptures. But in front is a flauntingly modern brand new bar, a glassy shell hovers over the counter (blue shell, silver counter) in the process of becoming a water feature. Water is due to run down the sides.

The rooms are all different with many different styles. Our deluxe room was renovated two years ago, plenty of wood, all white and bright. Pale marble bathroom. Delightful and fresh in feel. Another room (Junior Suite) we were shown was mostly black with black furniture and black marble bathroom – but had the advantage of one of the rare terraces. Another (Classic Suite) was newly attired in pale muted colours. Others newly designed were in red, black and white with waves and checks, a kind of new art deco.

The Presidential has been newly decorated with this playful flamboyance (by the owner’s wife). The Penthouse suite also flashes with vivid red. The main feature about this suite is its totally amazing unbeatable terrace. Huge…and with views to mesmerize. All the magic of Rome is there with domes and spires rising from the haze. What is more it has a roofed area on the terrace with a TV and grilling place. The Penthouse suites size, charm and status invites high society and celebrity weddings. Up to a hundred guests have been present at weddings here.

There is another public terrace adjoining the spa and the free gym where an American family of two generations was hard at work training (a former football trainer and two kids who looked like they played something pretty hard). There is a shortage of terraces among deluxe rooms – only two – but if you book really far ahead and have a good reason for asking for a balcony, you just might be lucky. You have to take a suite to get a terrace. Our Deluxe room had a view of Iglesia Trinita de Monte seen though a gap between two wings of the building. We had the best possible changing room, as there is plenty of place for two suitcases on a built in platform at convenient height (no bending over) plenty of drawers and hanging spaces. Marble bathroom. Nice amenities.

Altogether there are 95 rooms of which 13 are suites. Plenty of connecting rooms, deluxe to grand deluxe, grand deluxe to grand deluxe, and a kiddie’s programme. There can be fun for kids in Rome. Barbara Ankin mentioned a museum that taught the history of Rome to kids – Museum of the Roman Civilization. Of course kids can enjoy seeing the Colosseum, the Catacombs too and driving those fun bike/car things in the Villa Borghese park.

One very popular adult activity is unlikely to please the kids though. Window shopping in Via Condotti which starts only 138 steps down from Hassler and perhaps 50 more. Just to name a few brands that jostle side by side on a short stretch: Bally, Burberry, Bvlgari, Cartier, Damiani, Dolce & Gabbana, Jimmy Choo, Gucci, Hermes, Valentino, Vuitton, Prada, Ferragamo, Trussardi. An exception The Ferrari store will have some appeal for boys of all ages and is quite an exciting red.

See next blog about Roman Sunday.

Images (c) Per-Olov Broddeson


One Response to “Hotel Hassler: original glam & charm”

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  1. Comment by Daniele AbronApril 3, 2013 at 2:32 pm  

    Hej! nice blogg du har. Har du hört om Alexander Gustavsson? Han skadade sig och kan inte vara med i UFC 🙁

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